Thought about being your own boss?
Join us in transforming lives, workplaces and futures. As a Switch Direction franchise partner, you’ll bring our proven training, coaching and consultancy into your own area, and build a business with impact, purpose and real commercial value.
- Proven programmes
- Full training
- Ongoing support
- Fits around your life
A business that changes people, backed by a brand that delivers
Switch Direction helps individuals, teams and organisations unlock their potential through learning, coaching and behaviour-change experiences. Now we’re inviting passionate, driven professionals to join our mission.
A trusted UK brand
Years of delivering training, coaching and consultancy across sectors, known for learning that genuinely shifts mindsets and improves performance.
A business that makes a difference
Our work changes people’s confidence, capability and direction. As a partner, you bring that change to your own community.
A ready-made business model
No guesswork and no starting from zero. You get a complete franchise framework from day one.
You’ve built the experience. Now build something for yourself.
A Switch Direction franchise lets you use what you already know to help local businesses and their people grow, under a brand that’s already trusted.
We provide full training, development and support in our programmes, coaching frameworks, systems and processes. What matters most is your people skills, your drive and a real wish to help others grow.
One trusted brand. Lots of ways to make a difference.
As a franchise partner you’ll have the full Switch Direction range to offer local employers, so you can meet whatever they need.
Training workshops
Engaging, interactive courses on topics such as:
- Leadership & people development
- Communication skills
- Confidence & wellbeing
- Team performance
- Workplace culture & values
- Customer service excellence
1:1 and team coaching
Using Switch Direction’s structured coaching frameworks to support:
- Career development
- Performance improvement
- Wellbeing & resilience
- Professional growth
Business consultancy
Helping organisations improve their people, culture, processes and engagement.
Bespoke training
Courses shaped around a client’s people, goals and culture, delivered at their workplace or online.
Leadership & management
From first-time managers to senior leaders, including longer development programmes.
Psychometrics & team building
MBTI profiling and practical team sessions that help people understand each other and work better together.
A teaching, training or coaching background is a real advantage.
Everything you need, and the right person to run it
What you get
- Full initial training and ongoing development
- Proven training programmes and workshops
- Coaching and consultancy methodologies
- Facilitator guides, materials and digital resources
- Business development and sales processes
- Marketing templates and brand assets
- Booking, CRM and technology systems
- Your own local page on the Switch Direction website
- One-to-one mentoring and regular franchise partner meet-ups
- Ongoing support from the Switch Direction team
Who we’re looking for
- Passionate about helping people grow
- Confident communicators and facilitators
- Organised, motivated and commercially aware
- Comfortable building relationships with businesses and clients
- Bringing business, leadership, HR, teaching or sales experience
- Wanting a business that fits your life, not the other way round
- Happy to follow a proven way of working
- Excited to build a purpose-driven business
The right attitude and ambition matter most.
From first chat to your first course
Initial conversation
An informal chat about you, your goals and whether a franchise is right for you.
Information pack
Full details of the opportunity, including the investment and what’s included.
Meet the team
Visit us in Ipswich, meet the team and see a session in action.
Agree your area
We agree your territory together and sign the franchise agreement.
Train and launch
We train you, set you up and support you as you win your first clients.
Things people often ask
Do I need to be a qualified trainer or coach?
It helps, but it isn’t essential. We provide full training in our programmes, coaching frameworks and systems. People skills, commercial awareness and the drive to build something matter most.
How much does it cost?
Full details of the investment are in our Franchise Information Pack. Request a copy or book a call and we’ll talk it through openly.
What area would I cover?
We agree a territory with you, based on where you live and the local business community, so you have room to grow.
Can I specialise in certain services?
Yes. You can specialise, expand or tailor what you offer to suit your region and your own expertise.
Can I start alongside other work?
Some people do. We’ll talk honestly in our first conversation about what’s realistic for you and your goals.
What support do I get once I’ve launched?
You’ll have ongoing mentoring, regular meet-ups with other franchise partners, business reviews and the Switch Direction team on hand whenever you need us.
Take the next step
Ready to explore becoming a Switch Direction franchise partner? Arrange an initial conversation and request your Franchise Information Pack today.
Or call us on 01473 924242, Monday to Friday, 9am to 5pm.