Writing Newsletters


This training course has been designed to help you develop your newsletter writing skills.  By the end of this course, delegates will be able to confidently write newsletters for internal and external use that are interesting, relevant and readable.

Course Content


The importance of company news

What do people actually want to read?

Style and tone

What is the primary message?

Formal vs informal newsletters

Selecting a style and tone

Creating eye catching headlines

Industry and company news

Making internal news interesting, relevant and readable

Potential news ideas - awards, diary events, industry trends, appointments

Making information come alive

Feature writing

Choosing topics for features

How to structure features

Keeping features on-message

Reporting on company events

What to include and what to exclude

The importance of photography

Using photos to increase your readership

Reporting on events

Using interviews and quotes

Involving your audience

Writing newsletters

Deciding the look and feel of your newsletters

Prioritising news and information for your readers

Getting the right balance between industry news, company news, features and interviews in your newsletters

Regular columns

Encouraging feedback and involvement from readers


Measuring reader response

Measuring how successful your communication has been

Learn More

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