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Writing Newsletters

Overview


This training course has been designed to help you develop your newsletter writing skills.  By the end of this course, delegates will be able to confidently write newsletters for internal and external use that are interesting, relevant and readable.


Course Content


Introduction

The importance of company news

What do people actually want to read?


Style and tone

What is the primary message?

Formal vs informal newsletters

Selecting a style and tone

Creating eye catching headlines


Industry and company news

Making internal news interesting, relevant and readable

Potential news ideas - awards, diary events, industry trends, appointments

Making information come alive


Feature writing

Choosing topics for features

How to structure features

Keeping features on-message

Reporting on company events

What to include and what to exclude

The importance of photography

Using photos to increase your readership

Reporting on events

Using interviews and quotes

Involving your audience


Writing newsletters

Deciding the look and feel of your newsletters

Prioritising news and information for your readers

Getting the right balance between industry news, company news, features and interviews in your newsletters

Regular columns

Encouraging feedback and involvement from readers


Feedback

Measuring reader response

Measuring how successful your communication has been

Learn More

For more information on this course or to speak to someone about a bespoke course, please call or click on the button below.

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