The Team

Dan Cocksedge, Chief Executive Officer


Dan has a good history working as a Learning and Development Specialist, Consultant and Training & Centre Manager.

During his time he has helped to develop and grow training functions starting initially with Royal Collection Enterprises to most recently working at Call Connection Ltd.  It was here that Dan integrated both performance related and personal development learning through bespoke qualifications and assessment.

He pioneered both the design and development of a series of qualifications that are now nationally endorsed and Ofqual registered allowing employees to work towards qualifications, driving performance and motivating people to do well with their careers.

When Call Connection Ltd went into administration,  Dan could see that other businesses around the UK and Internationally, may benefit from this approach and started Switch Direction to see this ambition through.

As well as designing qualifications, Dan enjoys delivering courses and watching people develop.

He has a very interactive approach to learning and likes to ensure that his training sessions are engaging, interactive and fun - no matter what the subject is.

Jenny Cocksedge, Operations Director


Jenny has a strong work history having worked for organisations in different sectors. Jenny started her careers after working for Royal Collection Enterprises, then P&O Cruises as an Overseas Sales Consultant.

At P&O, Jenny organised and liaised with many European and International travel agencies linking P&O into the local travel industries.

Due to redundancy and the P&O offices relocating, Jenny moved into Data Analysis gauging a great understanding on how to modify and manage data handling and the quality and compliance aspects that come with this growing trend. Finally, she firmly landed as a qualified primary school teacher.

As a teacher, Jenny in the subject leader for 6 – 7 subjects which have good cross linking into the world of commercial learning, ranging from Science, Music, Computing (IT), Designated Safeguarding and most recently Forest Schools, promoting outside learning for young people.

Jenny’s vast experience in many sectors of employment have made her a vital part in helping move Switch Direction forward, helping generate ideas in pushing the business forward as well as focusing on the development of outside learning for adult learners.

Ashleigh Robertson, Trainer, Assessor and IQA


Ashleigh is a freelance Qualified Assessor/ Trainer and IQA in Business Management. With over 5 years’ experience in the business sector, developing skills and training, working both internally and externally with organisations.

Ashleigh works alongside the organisation and the learners to encourage and develop their knowledge and understanding of Management, Sales, Customer Service, Retail, Recruitment and bespoke learner needs.

Ashleigh’s background in sales and account management alongside her 5 years in assessing allows her to identify the learner needs and best practice to support their learning journey through first-hand experience of the industries herself.

Ashleigh gained her knowledge and skills whilst working as part of an in-house training and assessment team, lead by Dan, providing quality assessment and training, before working externally for other training providers for the following 3 years.

With creative flare Ashleigh enjoys creating and delivering training that is both informative and engaging to all levels of learners, with various learning styles and needs to encourage and inspire the individual to learn and develop to their fullest potential.

Simon Knights, IT Manager and Owner of SecureShed


Starting his career in IT support nearly 20 years ago and over the last 10 years specialising in infrastructure design and compliance, Simon brings a breadth of knowledge to support any company or project. 

Simon has been pivotal in creating the Switch Direction online portal which allows learner's and the trainer/assessors communicate effectively and remotely.  Whether it’s a refresh of current systems, designing a new one or simply resolving current issues Simon is on hand to assist no matter the challenge.

Simon is also a co-owner in SecureShed Ltd, a bespoke portal company providing online solutions for almost every situation.  Whether you require a CRM, HR system, training portal or somewhere to organise your data, SecureShed can assist and help secure your data for GDPR compliance too.

Simon also has extensive knowledge in Business Continuity and Disaster .  If you are looking to ensure your business and data is up any running in a timely manner after any issue, from accidental deletion, virus attack or a major disaster for assistance in designing and implementing a solution let us help you today.