About us

Dan Cocksedge, Cheif Executive Officer

Dan has a good history working as a Learning and Development Specialist, Consultant and Training & Centre Manager.


During his time he has helped to develop and grow training functions starting initially with Royal Collection Enterprises to most recently working at Call Connection Ltd.  It was here that Dan integrated both performance related and personal development learning through bespoke qualifications and assessment.


He pioneered both the design and development of a series of qualifications that are now nationally endorsed and Ofqual registered allowing employees to work towards qualifications, driving performance and motivating people to do well with their careers.


When Call Connection Ltd went into administration,  Dan could see that other businesses around the UK and Internationally, may benefit from this approach and started Switch Direction to see this ambition through.


As well as designing qualifications, Dan enjoys delivering courses and watching people develop.  He has a very interactive approach to learning and likes to ensure that his training sessions are engaging, interactive and fun - no matter what the subject is.

Jenny Cocksedge, Operations Director

Jenny has a strong work history having worked for organisations in different sectors. Jenny started her careers after working for Royal Collection Enterprises, then P&O Cruises as an Overseas Sales Consultant.


At P&O, Jenny organised and liaised with many European and International travel agencies linking P&O into the local travel industries.


Due to redundancy and the P&O offices relocating, Jenny moved into Data Analysis gauging a great understanding on how to modify and manage data handling and the quality and compliance aspects that come with this growing trend. Finally, she firmly landed as a qualified primary school teacher.


As a teacher, Jenny in the subject leader for 6 – 7 subjects which have good cross linking into the world of commercial learning, ranging from Science, Music, Computing (IT), Designated Safeguarding and most recently Forest Schools, promoting outside learning for young people.


Jenny’s vast experience in many sectors of employment have made her a vital part in helping move Switch Direction forward, helping generate ideas in pushing the business forward as well as focusing on the development of outside learning for adult learners.